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Old 12-13-2007, 12:02 PM   #1 (permalink)
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Cool Video: Geo Metro Commercial!

I found a 1990 Geo Metro XFI commercial on YouTube:

[YOUTUBE]http://www.youtube.com/v/ubT8OpaQ3eE[/YOUTUBE]

The commercial prominently shows the incredible 53 city and 58 highway mileage sticker. It emphasizes that you can breathe easier and see more of the world with the car. $300 cash back too (probably because they weren't selling well)!

"Getting To Know, GEO", that's the best line they got?


Last edited by Peakster; 12-13-2007 at 12:04 PM..
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Old 12-13-2007, 02:27 PM   #2 (permalink)
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Nice find, Peakster!

You think they were marketing the car to women? I feel insulted! There was one token male in the spot.

I particularly like the last shot, where the car is clearly being driven along a walking path through a park.
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Old 12-13-2007, 02:31 PM   #3 (permalink)
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Actually, most buyers were women. I remembered this tidbit, written in '94 for the '95 model review:

Quote:
You might guess that 41% of Metro buyers are first-car buyers. You might even guess that 62% of the buyers are female. But, especially given the figure for first-timers, you might not guess that the median age of a Metro buyer is 37(!)
source: http://www.hardrive.com/reviews/geometro.htm
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Old 12-13-2007, 09:09 PM   #4 (permalink)
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It doesn't surprise me that women were target buyers. The car was 'cute' and cute cars don't sell well with men. Guys in 1990 were more interested in the restyled Cavalier, Mustang, Daytona, etc.

As a matter of fact, I bought my Geo from rather large woman who was very emotionally attached to it: "I raised my babies in this car" she said.

This is how the Geo Metro should have been shown in the commercial if they wanted to target men:

*"Geo Metro XFI" scrolls across screen in an elaborate manner, the car itself is orange in color and doing slaloms/curves around winding road with the camera closely zoomed in. Darth Vader-like music ensues*

"It's here, the new 1990 Geo Metro XFI. Complete with all-aluminum fuel injected power and the traction of front-wheel drive! Seats for 3 of your buddies plus extra room for your gear. Feel its nimble handling throughout the tightest of spaces"

*The Geo is shown driving hurriedly though a busy downtown, veering from lane to lane nearly hitting machinery, pedestrians and cyclists. The car finally merges recklessly on an onramp and the camera scopes out the body work while cruising on a heavy-travelled freeway*

"With its round body, slice though the wind at highway speeds"

*Car exits the freeway and comes screeching to a halt near a sporting event. People stare in amazement. The camera then pans clockwise while zooming into the car*

"This car is in fact not a car at all, it's a statement of how successful and manly you are. I bet your asking yourself, 'can I afford a car like this' well we'll tell you can't afford NOT to buy a car like this! We're offering an exciting $300 bonus cash back when you purchase today! Geo Metro, the car of the future!"

*Cool Darth Vader-like music*

Last edited by Peakster; 12-13-2007 at 09:40 PM..
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Old 12-13-2007, 09:46 PM   #5 (permalink)
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*Laughs out loud* Okay, this is an awesome commercial, except delete the Blazer and put in the Metro. Maybe have a scene someplace where there are rioters at gas pumps too

[YOUTUBE]http://www.youtube.com/v/2CBtzpT1MRg[/YOUTUBE]

I love the music and the "security in an insecure world" thing. See! This is how they should market high fuel economy cars: with the use of FEAR. Lol.

Last edited by Peakster; 12-13-2007 at 09:49 PM..
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Old 12-13-2007, 09:54 PM   #6 (permalink)
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Quote:
Originally Posted by Peakster View Post
This is how the Geo Metro should have been shown in the commercial if they wanted to target men
Why do I get the feeling you'd like to actually make this commercial?

I bought Firefly #1 from an Italian construction worker (male, in case that doesn't go without saying).

Firefly #2 was owned by a (deceased) little old lady, purchased from her daughter.

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