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Old 04-11-2009, 11:46 PM   #1 (permalink)
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Needed: News hook for Popular Science article on Ecomodding/hypermiling

Hi Everyone,

I have been in contact with a journalist writing a story on ecomodding and hypermiling. The editors at Popular Science are interested in it, but want a "news hook" for it - information on to report of some specific event, etc to use to lead into the story. Please see the note to me from the journalist.

I hope this finds you well. I finally heard back from my editors and they are interested in doing something on eco-drivers but before proceeding they need to have a solid news hook. I know you mentioned the Alternative Auto Show in June and the Geopoluza Event in July. Those might work, but Im wondering if you are aware of anything else coming up in the fall, perhaps a contest or a race.

Also, my editor suggested using the X-Prize as a news hook, but to me this competition seems to run counter to the philosophy of eco-drivers.

If you have any thoughts on the above or suggestions, Id love to hear them.



I would almost suggest something about the things we do as "beating the X-prize" by being cheaper and on the road right now. Heck, my entire car project cost way less than the REGISTRATION FEE for the X-Prize!

Anyone have some suggestions for this journalist?

-Ben

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Old 04-12-2009, 12:15 AM   #2 (permalink)
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Big Dave mentioned some diesel MPG competition in CA... Would be tremendous to pull in lots of sub-14 mpg vehicles and drivers to this hobby; way more footprint than all the 4cyl (and smaller!) cars.
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Old 04-12-2009, 12:40 AM   #3 (permalink)
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Old 04-12-2009, 01:17 AM   #4 (permalink)
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I talked to the same reporter a while ago. Perhaps we could suggest an impending increase in fuel prices? Obama's position imposition of a crabon tax?
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Old 04-12-2009, 05:32 AM   #5 (permalink)
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Quote:
Originally Posted by SVOboy View Post
I talked to the same reporter a while ago. Perhaps we could suggest an impending increase in fuel prices? Obama's position imposition of a crabon tax?
Good idea to reduce consumption and steer eco-marketing...and at the same time to get people to hate us.

lol, just saw a typo... I bet Red Lobster would dislike a Crabon Tax.

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