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Originally Posted by UltArc
WELL, in 2008, the ONLY two auto brands to turn a profit were MINI and Rolls Royce. Those sound like niche companies/brands...
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2008 only worked out for MINI because fuel prices spiked. Honda's Fit increased in sales volume that year, too. Then after 2008, both the Fit and the MINI hardtop lost the sales numbesr they gained. MINI lost over 16% of sales volume gained in 2008 by 2009.
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Originally Posted by jamesqf
True of any product. It may or may not become "cool" enough to gain market share, but on the other hand, if the manufacturers deliberately try to make a product uncool, that seems like a guarantee of failure.
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Just as nobody really believes they're the bad guy in a fight, nobody tries to make their cars uncool. Remember the Dodge Neon? That was Dodge trying to be "cute". Mazda smiley grilles? Designed to be aesthetically pleasing. The Spark, again? Chevrolet asked their customers directly which design they thought was the best. In the end, the concept may be attractive, but when it comes time for execution, once the bean-counters have pared it down so the car won't cost too much for the target market, the end-result isn't.
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Originally Posted by jamesqf
Are you serious, or trying to put me on? I find it hard to believe that it would be considered cool. Around here it's the vehicle of choice for the sort of people who buy homes on a golf course while waiting for their Alzheimer's to become fully developed.
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Were you in the market for a luxury SUV at the time? No? Were those old geezers in the market? Yes. Did they think it was cool? Hell, yes. Thus, it sold. Like I said, you can't manufacture coolness. It just happens. What you or I define as cool isn't always what sells. What counts is the opinions of the (again, irrational, impulsive) people spending the money to buy brand new. Which is why the big, heavy and plasticky 300C sold like hotcakes and the Pontiac GTO is dead. And why you don't get that diesel station wagon with a stick in the United States...
Quote:
Originally Posted by jamesqf
And if it's profitable in Europe, it's not that hard to tweak a basic design to meet US standards.
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Tell that to the Ford Contour. In Europe, you can get 3-series with a 1.6 liter engine, and 5-series with a 2.0. The Fiesta starts out at 1.2. The Spark gets the economical 1.0 there, unlike the gutless wonder of a 1.2 under the hood of the US Spark. (I've driven both. By the clock, the 1.2 is faster, but in real-world use, the huge lack of low-end power means the 1.0 is just as easy to use).
Until and unless gas prices are $2 more than they are now, it's not going to happen. And thanks to Canadian tar sands, US oil prices (WTI now hovering around $85, Brent is still flirting with $100 after Iran and Norway threw fits) are going to stay lower than everywhere else for a long while. And with the elections coming up, no one is going to risk losing the vote by suggesting additional gas taxes.