Insulate the entire light housing except the lens, add 20 watt moisture activated heat coils around the lights. As snow builds up, the coils get turned on and melt it.
If the drivers were stopping for periodic safety checks, the tail light things would not have been as bad. Several of the companies I've worked for identified a lack of periodic safety checks via Independent Witness and data gathering systems.
Incandescent brake bulbs are seldom on, and don't generally develop enough heat to thoroughly melt snow build up, either.
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