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Old 04-08-2009, 11:56 AM   #11 (permalink)
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So sounds like it's probably mainly the "Walmart" effect for Hyundai/Kia. If I'm not mistaken, Walmart sales typically rise in a recession as consumers go "down market" to save $

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Old 04-08-2009, 12:54 PM   #12 (permalink)
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Originally Posted by cfg83 View Post

One of my friends just switched from a leased Jeep Liberty to a leased Subaru Forester. His Jeep dealer went belly-up and no one would take his Jeep back. He tried to look at Toyotas, but the feeding frenzy salesmen turned him off, and he got a Subaru. He still has the Jeep. Right now we're betting that no one will come by to claim it.

Your buddy should apply for an abandoned vehicle title, ASAP!

My opinion on Hyundai's success? They make darn fine vehicles, that look very stylish and contemporary, feel solid, and have a 10 year warranty for less than almost anyone else can even touch. I could say more but that's really it. Sorry every other car company but Hyundai just owned you and their sales prove it. I don't even own a Hyundai - but I want to - what's that say?

Subaru, it's a niche, I think it's also relevant that their cars tend to be highly functional without being minivans. - in other words a practical type at any income level can own a Subaru without any class implications. They're a mid priced car that a low income family can justify because it's so darn useful and has a reputation for longevity - but also a very high income family can park at their estate and not be even the least bit "ashamed" of it because its functionality and appearance are classy enough to park in any driveway. It is this breadth of market share that I would bet is responsible for their success.

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